Company history
In 1984, Rockitz opened a nightclub in the popular "Fan District" of Richmond, Virginia. The venue featured local, national and international artists, including Red Hot Chili Peppers, Bo Diddley, Suzanne Vega, John Mayall, 10,000 Maniacs and became an important part of a great music scene. During this time,several live recordings were made at Rockitz which ended up as national releases. As the club took off, Rockitz and its wholly owned subsidiary Alternative Concert Techniques (ACT) expanded to booking major acts for other venues in the area. Shows at Much More, Carpenter Center and various other locations featured REM, Laurie Anderson, and others.
In 1987, the nightclub was sold and two owners went to work for Cellar Door Concerts.
They worked with production and promotion for concerts such as U2, Aerosmith and the Rolling Stones. One founder was talent coordinator for President Clinton's Inaugural Ball. Another managed services in Clear Channel/Live Nation operated facilities with capacities from 500 to 5,000 persons.
During the past 24 years, Rockitz has grown to clude event and festival production, artist management, booking, and music-related IT development. Rockitz Europe was established in 1996, providing music and IT related services to large and small businesses, corporations, government agencies, and individual artists. In Europe, Rockitz has driven projects for Sony Music, EMI, IFPI, AirClic, InProdicon, Ericsson, and others.